Key Takeaways:
Givaudan partnered with Louvre Abu Dhabi to launch an immersive olfactory experience that redefines how visitors engage with art, further cementing the fragrance house’s reputation as a pioneer at the intersection of creativity, culture, and science. The collaboration introduces Universal Breeze, a bespoke fragrance created by Givaudan perfumers Dalia Izem and Gaël Montero, inspired by the museum’s architecture, interplay of light, and marine surroundings.
More than a scent, Universal Breeze acts as a sensory bridge between space, history, and emotion, capturing the tranquil rhythm of the Arabian Gulf and the luminous aura of the Louvre’s iconic dome.
“We are honored to establish this partnership with Louvre Abu Dhabi. This collaboration reflects Givaudan’s leadership in creating meaningful experiences for the senses,” said Gilles Andrier, CEO of Givaudan, in a press release. “By uniting two powerful mediums, we offer a new way to engage with culture for visitors, while demonstrating our continued commitment to innovation and excellence.”
As part of the initiative, visitors can embark on a guided sensory tour where scent brings selected artworks to life, from the ancient perfume rituals of pharaohs to the aromas of still-life feasts and imagined flower fields. Each fragrance composition is designed to deepen emotional connection and expand the traditional art-viewing experience into a fully immersive, multisensory journey.
“At Givaudan, we believe fragrance is an invisible expression that stirs emotion and memory. Our partnership with Louvre Abu Dhabi celebrates the dialogue between visual culture and evocative olfactive creation,” said Xavier Renard, Global Head of Fine Fragrances, Fragrance & Beauty, in the press release. “Through powerful scent, our perfumers were able to translate the museum’s timeless features into a new sensory dimension. This collaboration honors our shared commitment to creativity, heritage, and innovation. We are proud to bring the power of perfumery into conversation with the timeless beauty of Louvre Abu Dhabi.”
Givaudan continues to redefine the art of perfumery for the new generation. Previously, the brand built Guardians of Memories, an interactive Roblox quest that transformed fragrance creation into a gamified exploration of memory and scent. While Guardians of Memories engaged younger audiences through play, education, and emotion, this latest collaboration extends that mission into the physical realm, merging olfactory artistry with cultural storytelling.
By translating visual masterpieces into scent-driven experiences, Givaudan bridges tradition and technology, positioning fragrance as both an emotional connector and a contemporary art form. Together, these initiatives underscore the brand’s forward-thinking approach to sensory innovation, reimagining perfumery not only as a luxury craft but as an inclusive, multisensory language for modern audiences.
This partnership reflects Givaudan’s ongoing commitment to innovation and cross-disciplinary creativity, following a series of collaborations with cultural institutions worldwide. By blending perfumery and visual art, the fragrance house continues to position scent as a powerful cultural language.
BeautyMatter reported Givaudan’s growth to date in 2025, with its position as a global fragrance and beauty powerhouse leveraging strength after strength. Fine fragrance is driving double-digit growth and solidifying the company’s dominance in the luxury scent category. The Swiss giant reported total group sales of CHF 5.74 billion ($7.15 billion), reflecting +5.7% like-for-like (LFL) growth, while its Fragrance and Beauty division rose +8.0% LFL to CHF 2.92 billion ($3.64 billion). Complementing this performance, Givaudan’s Active Beauty division continued to drive ingredient innovation across skincare and wellness, even as regional softness and currency headwinds tempered overall results.
This momentum provides meaningful context for Givaudan’s partnership with Louvre Abu Dhabi, which extends the company’s strategy of turning perfumery into an experiential, cross-sensory art form. Following its Guardians of Memories Roblox initiative earlier this year, which gamified fragrance education for Gen Z, the Louvre collaboration marks a new frontier in cultural engagement. Together, these initiatives illustrate how Givaudan is redefining the boundaries of modern perfumery: balancing artistic heritage with digital innovation, and appealing to both luxury connoisseurs and younger, experience-driven consumers.
